SANTA ANA, CA – June 2, 2025 – Veros Real Estate Solutions (Veros) is very proud to recognize Heather Zeller, Vice President of Marketing, being named a HousingWire Marketing Leader for the second year in a row. This top industry award celebrates marketing executives making a significant impact on the U.S. housing economy.
Zeller’s repeat honor highlights her consistent success in advancing the market positions of both Veros and Valligent. As the leader of the marketing team members for both Veros and Valligent, her strategic vision has consistently driven measurable results, solidifying the companies’ roles as key innovators in mortgage and real estate technology.
Under Zeller’s direction, the marketing teams have implemented initiatives that have directly contributed to substantial gains in sales and market penetration. Notable achievements in the past 12 months include a 499% year-over-year increase in entities to prospects and a 455% year-over-year rise in viable paid and organic leads, resulting from strategic CRM enhancements and targeted data acquisition. Her data-driven approach to digital presence has also significantly improved website engagement, with Veros seeing a 328% YoY increase in returning users with a 43.8% average engagement rate, while Valligent’s newly launched website saw a 592% YoY increase in organic traffic with a 44.9% average engagement rate.
Furthermore, Zeller was pivotal in the successful go-to-market launch of revenue-generating products. This includes Valligent’s Virtual 1004D and on-demand virtual inspections, as well as Veros’ iVALUATION and ValuSTREAM AVM cascade. Her comprehensive account-based marketing campaigns have effectively strengthened the sales pipeline, playing a key role in both Veros and Valligent receiving HousingWire Tech100 and MortgagePoint Tech Excellence Awards in 2025.
Veros and Valligent extends its sincere congratulations to Heather Zeller for this well-deserved recognition, acknowledging her continuous contributions to the company’s strategic goals and market prominence.
For further details on Heather Zeller’s achievements and the HousingWire Marketing Leader award, please visit her HousingWire profile.
