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Effective Mortgage Marketing Starts With Strong Borrower Relationships
It's All in the Equity
American homes are the single largest source of homeowner equity. This asset plays a major role in the lifestyle enjoyed by the owner, how often they travel, where their children go to college. So much is tied up in their property and yet it can be very difficult for homeowners to get accurate information about the current value of their home. If you can provide that information, more borrowers will visit your website and those that come will stay longer, giving you the opportunity to start the relationship. But borrowers will not be satisfied with inaccurate estimates. You need VeroLITE to help you provide the information your prospects want.
Getting the Number Right
Homeowners are more savvy today than they were in the past. They know how to search the Internet for home value information. They also know that most of the models available to them are not accurate. They want better information and they're counting on you to get it to them. With VeroLITE you can. Our models are the most accurate in the industry, taking into account more macroeconomic indicators than any other analytical tools available anywhere. We get the number right and we have over four years of testing that validates our results. No one else can say that, which means no one will be more accurate than you when you tell your prospect what their home is worth.
Being the One They Call On
Unlike some consumer home value solutions, Veros powers the analytics without getting between you and your prospect. Through a transparent link, VeroLITE provides accurate home value information reports directly from your website, displaying your branding information. Your prospects can enter their own information into the frame and get VeroLITE reports with your look and feel in seconds. The reports can be printed out on the spot. Homeowners will have you to thank for giving them the information they desperately want. You have the option to sell the reports or provide them to your prospects free of charge. You can also use the reports to gather valuable marketing information that you can use to convert more leads into closed loans.
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Tools Available in this Solution
- VeroVALUE AVM - Accurately estimate the value of residential property
- VeroLITE - Web based marketing and lead-generation tool
- VeroFI - Analyze the potential risk specific to a residential lending transaction
- VeroSELECT - Advanced collateral risk management platform
- VeroFORECAST - Provides valuations up to 12 months into the future
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